NORTHLINEIQ · DIGITAL PRESENCE INTELLIGENCE
Make your digital presence work better together.
Your website, public profiles, and contact or booking paths should work together. NorthlineIQ helps you see what's getting in the way, choose practical priorities, and make focused improvements.
Clear priorities Agreed scope Checked work
Website 72 / 100 72 out of 100
Search Visibility 61 / 100 61 out of 100
Local Presence 78 / 100 78 out of 100
Reputation 66 / 100 66 out of 100
Conversion & Measurement 58 / 100 58 out of 100
Illustrative data—not a real customer or measured result. Actual scores require sufficient evidence and human review.
Explore this example’s next three improvements ↓
Sample salon assessment. Demonstrates the Digital IQ method; it is not a real customer or measured result.
Assessment date August 20, 2026
Methodology Digital IQ v1.0 · sample assessment
Evidence coverage 76% of applicable criteria
Confidence Moderate
Website 72
72 out of 100
Search Visibility 61
61 out of 100
Local Presence 78
78 out of 100
Reputation 66
66 out of 100
Conversion & Measurement 58
58 out of 100
Website
Clear offer; mobile action needs work 72 / 100
What we found The sample homepage states the service and location, but the primary mobile action appears after a long introduction.
Why it matters A visitor who understands the offer but cannot act easily may leave before contacting the business.
What supports it Public webpage observation
Confidence High
What we couldn’t verify No private analytics, heatmaps, or customer-session data were available in this example.
What to do next Place one descriptive contact action within the first mobile viewport and verify it remains keyboard accessible.
Search Visibility
Service coverage is incomplete 61 / 100
What we found Two priority services in the sample brief do not have a dedicated indexable page.
Why it matters Search engines and prospective customers have less specific evidence that the business serves those needs.
What supports it Public index and page inventory
Confidence Moderate
What we couldn’t verify The sample includes no live Search Console query or impression data.
What to do next Publish one decision-useful service page before expanding the content footprint.
Local Presence
Core location signals align 78 / 100
What we found The sample website and local profile use the same business name, city, primary category, and contact destination.
Why it matters Consistent identity helps nearby customers recognize that they have found the intended business.
What supports it Public business profile and website
Confidence High
What we couldn’t verify Directory coverage outside the reviewed sources remains unknown.
What to do next Preserve the aligned core fields and review secondary listings only when a mismatch is observed.
Reputation
Trust is visible but not specific 66 / 100
What we found Recent sample reviews are positive, while few mention the priority services a new customer may be evaluating.
Why it matters Specific, current evidence can reduce uncertainty at the point where a customer compares alternatives.
What supports it Public review sample
Confidence Moderate
What we couldn’t verify Sentiment and authenticity were not independently verified in this sample assessment.
What to do next Use a neutral post-service review request that invites honest detail without scripting a favorable response.
Conversion & Measurement
Primary constraint 58 / 100
What we found The sample contact path reaches a third-party scheduler, but no reviewed evidence confirms a completed-booking event.
Why it matters Without a reliable completion signal, the business cannot separate traffic changes from booking-path performance.
What supports it Public booking path and owner-supplied setup note
Confidence Moderate
What we couldn’t verify No analytics access or test booking was used; completion tracking remains unverified.
What to do next Define one booking-complete event, document its trigger, and validate it with a controlled test before optimization work.
THREE MOVES, IN ORDER
Your next three improvements
01
Verify the completed-booking signal Booking handoff observed; completion event unverified
Next: Document and test one booking-complete conversion event.
See the customer-path context
Impact High
Effort Moderate
02
Shorten the mobile path to action Primary action appears below the first mobile viewport
Next: Move one clear contact action earlier and retest at 320–390px.
See the customer-path context
Impact High
Effort Low
03
Close one priority service-page gap Two priority services lack dedicated indexable coverage
Next: Build the highest-intent service page first, then measure discovery.
See the customer-path context
Impact Moderate
Effort Moderate
Understand the Digital IQ assessment →
HOW IT WORKS
Know the problem. Choose the fix. Check the work.
01 Score Understand your reviewed digital baseline, where evidence is sufficient.
02 Diagnose Identify what deserves attention first.
03 Fix Choose agreed improvements that fit your priorities.
04 Measure We check the completed work and show you what changed.
05 Maintain Review again when your site changes. No automatic monitoring.
See how the review and Fix work →
CURRENT SPECIAL · DIGITAL IQ FIX
Focused fixes. A clear finish. We agree on up to three eligible fixes for one business and one existing website, then make the improvements for you. Includes up to 180 minutes of work, one implementation pass, quality checks, and one follow-up review showing what changed.
No rebuild, platform migration, or guaranteed outcome. You see and agree to the work before you pay. Extra work is separately quoted and never automatically charged.
ACCOUNTABILITY
A real person owns the review and the work.
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